The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World |  | Author: Jeff Ulin
Publisher: Focal Press
Category: Book
List Price: $34.95
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Seller: BookHouseUSA
Rating:  19 reviews
Sales Rank: 30,989
Media: Paperback
Pages: 528
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 8.6 x 6 x 1.2
ISBN: 024081200X
Dewey Decimal Number: 384.068
EAN: 9780240812007
ASIN: 024081200X
Publication Date: October 5, 2009
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Product Description
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).
The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.
Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.
* Covers the entire range distribution outlets; learn how your speciality relates to the big picture
* The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine!
* Demystifies net and gross: learn how/when you get the money once you've produced a film
*Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc.
*Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape
* Relates economic theory, in the trenches practices, market history and current trends
*Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain
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| Customer Reviews:
Showing reviews 1-5 of 19
Ulin gives us the business July 20, 2010
J. Offenbach (N VA)
1 out of 1 found this review helpful
Chock full of info up to date as of 2010, about the business that everyone wants to be a part of if they only knew how. Read The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World to gain insight without being bored or scared off on the way. I've shared this with many of the government producers with whom I work, and even thought they're not into the business as a money making endeavor, it's helpful nevertheless. This won't take the place of personal experience, but it teaches us from the experience of a seasoned professional who certainly can write.
An important book for anyone in the entertainment business or interested in it -- but read it soon before the business changes April 22, 2010
Gregory Ehrbar (Orlando, FL)
1 out of 1 found this review helpful
Jeff Ulin has been involved with some of the biggest entertainment giants in the business, from Disney (he created one of our family's favorite shows, "Higglytown Heroes") and Lucasfilm to Universal and Paramount, so a lot of what is in this book comes first-hand.
What makes this book important -- but one that must be read soon -- is that he tackles a moving target: how media content gets to the public. While some of it might seem like the "ABC's" to those specifically who do all the tasks covered in the book, there are so many such tasks surely no one has a firm grasp on all of it. This is a handy tome to keep in the shelf.
Ulin covers a lot of ground and there's always plenty of room for elaboration, so he offers a website with supplemental material. What information that is included is considerable and long-ranging, yet as easy to understand as possible. He also traces the developments of distribution cycles, such as the home video industry, since some readers may have not been around when it all started a few decades ago.
No book can predict where the industry is going to go with regards to downloads and media formats, and this one does not make the mistake of trying. It instead offers the most data it can -- with specific examples -- so that one can be positioned to be ready for the next developments as they come.
Timely Book That Helps the Reader Navigate the 21st Century Media Landscape April 13, 2010
Wildness (Colorado Plateau)
1 out of 1 found this review helpful
As a media producer AND a web designer, I have to constantly navigate the ever-changing landscape of the online media world and its affects on media production to stay ahead of the game and keep my clients happy. Whether it you need to understand the legal side and the ramifications of new media opportunities on your existing and legacy productions or future projects, or you are looking to expand your current horizons and branch out into new arenas, The Business of Media Distribution is a thorough and comprehensive resource for all aspects of distributing media content and making a profit.
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A Guide to my Book Rating System:
1 star = The wood pulp would have been better utilized as toilet paper.
2 stars = Don't bother, clean your bathroom instead.
3 stars = Wasn't a waste of time, but it was time wasted.
4 stars = Good book, but not life altering.
5 stars = This book changed my world in at least some small way.
For newbie film-makers and others breaking into the business March 23, 2010
Paul Bradley (Bangkok, Thailand)
2 out of 2 found this review helpful
This book is a slow read, but for a great reason: it's *packed* with information in every paragraph that can help set your mind racing on how to best apply what you learn to your situation. I recommend this to every aspiring film-maker, because making movies is a business, and understanding how things work will greatly help film-makers survive to do what they love and do best. For this first time, a detailed textbook lifts the veil on the mysterious and often irrational world of media. The writing is sturdy, neither stuffy nor flashy. And the author is clearly an authority. You can't miss with this book.
The BEST, Most Comprehensive Book on the Business Aspect of Showbusiness February 18, 2010
Scrutinizing Consumer (Los Angeles, CA)
1 out of 1 found this review helpful
"The Business of Media Distribution" is the most comprehensive book on the "business" of show business I have ever seen - and, being in the movie making business, I've seen a lot.
Once you have a creative concept geared for viewing on screen (from multiplex to cell phone), you need to get money to make the final product, be it a movie, television show, online video, etc, and recoup that money and, hopefully, make a profit. This book is about how money is exploited (the accepted financial term) from a property (film, video, etc).
"The Business of Media Distribution" (TBOMD) starts with the various ways money is obtained to develop a script and produce a "property". It discusses the pros and cons of the various avenues of financing.
TBOMD then takes the finished product and takes us through its exploitation cycle starting with its theatrical release. It tells us how studios, distributors, producers, exhibitors (movie theaters), etc, negotiate and move the product through the theaters - how many screens will it play on, how long will it run (length of window), what percentage of box office sales goes to the theater and what percentage goes to the distributor, etc? Is it even strong enough to play in theaters? Maybe more money can be made by taking it directly to video.
TBOMD then takes us through the Home Video phase of "property" exploitation. It discusses how the advent of VHS, DVD, online streaming, and media not yet invented, has impacted show business and its revenue streams. It takes us through selling to retail chains, home viewers, rental businesses like Netflix and Blockbuster and how each entity is treated with respect to access and pricing.
TBOMD then takes us to how properties are exploited on television, whether they are made for television or films being sold to the television market. It shows us how television properties are exploited for profit via home video, online access, etc. TBOMD shows us how Tivo/DVR's have impacted the television rating system and its subsequent effect on rates. TBOMD discusses the impact of the new paradigm of internet distribution, downloads and on-demand streaming.
TBOMD discusses the strikes that plagued Hollywood in 2007-2009 and how actors, writers and directors fought the studio system for residual dollars from the properties they created.
TBOMD discusses ancillary revenues to be exploited from merchandising, video games, hotels/airlines, etc. It goes on to discuss marketing and strategy. When is the best time to release a certain picture? Who's the competition? What will the poster look like? Where will the trailer (movie preview) be placed - on which films in which markets?
These are just the highlights. Anyone interested in the BUSINESS of movies/television will find this book extremely useful and among the BEST of the movie business books.
Showing reviews 1-5 of 19
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